Solving for the Future: Building Strategy through Forecasting
Predicting your future sales requires a keen understanding of the market and your product. What is your value proposition? Who is your patient? Who will prescribe your drug? Who is the competition – and how does our competitive set change over time?
A forecast is a powerful tool that marries quantitative inputs with qualitative beliefs about the market to inform the outlook of your product and portfolio. In this paper, we will focus on some of the key guiding principles for effective forecasting,common pitfalls, and how to use a forecast to develop better strategy.