Strategy Consultants to the Life Sciences Industry

PRACTICE CASE

Your client is a mid-sized pharmaceutical company with an inhaled insulin product for the diabetes market. The client’s goal is to earn peak revenues of $300M/year in the U.S. and they have asked you to determine whether this sales goal is realistic by calculating the dollar value of the current insulin market and determining which factors will influence the success of the product.

 

QUESTION A

What components do you need to know to determine the market size of this product?

Noteworthy

 

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