Strategy Consultants to the Life Sciences Industry

Product and Disease Strategy Capabilities

Decisions made at the product level can positively or negatively affect the commercial potential of an asset throughout its entire life cycle.



Here is a sampling of our capabilities at the product level.



  • Product and Brand Strategy
    • Brand Positioning and Messaging Strategy
    • KOL, Influencer, and CoE Mapping
    • Co-Positioning Strategy
    • Patient Journey Assessment
    • Product Playbooks
    • Revenue Forecasting
    • Go-to-market Strategy
    • Global Launch Sequencing
    • Launch Readiness
    • Lifecycle Management Strategy
    • Patient Services Strategy
  • Pricing and Market Access Strategy
    • Global Market Access Analyses
    • Country-specific Market Access Analyses
    • Pricing Strategy
    • Contracting Strategy
    • Payer Evidence Planning
    • Payer Value Story Development
    • Market Access Evolution and Trends Analysis
    • Cost-effectiveness Analyses
    • Buying Process Mapping
    • Organized Customer Strategy